The Elizabeth Hotel is a luxury boutique hotel in the heart of Old Town Fort Collins. This project includes the Emporium Kitchen & Wine Market along with the “Magic Rat” music venue. In case you are wondering the name “Magic Rat” comes from a line in a song “Jungleland” by Bruce Springsteen. The challenge here was to express the new brand while meshing with the historic charm of Old Town. ADCON partnered with McWhinney, Sage Hospitality, Sage Restaurant Group and Arthouse Design. The signage & branding is a diverse mix of exposed neon sign letters, a large-scale hand lettered sign, blackened steel patina signs and a large integrated interior/exterior sign marque for the music venue. Check it out & you’ll see we really pulled a “Magic Rat” out of our hat on this one!